A Part Calls Up Whole

This ad of Marie Claire looks so nice, having an impact of the woman holding head in her hand.

If you see this magazine in the store, you may recall the clothes which the woman on the cover is wearing. Only face, the part of her, appears on the cover. But you can know what clothes she is wearing.

Consumer doesn't take time unlimitedly to choose brand in the store. For some category, consumer takes only few seconds to make a decision. So it is so valuable thing that consumer recall a whole story about the brand by seeing only one product.

It is one of the important things on marketing communications to make the context as a part calls up whole.